New York, NY (PRWEB) October 16, 2012
A recent online consumer survey
indicated that romance readers are highly active in the digital arena,
purchasing e-books and sharing information via social channels. Many of
the respondents pointed to Facebook
as being the center point of their social/digital sharing world. “Many
are using apps to share the news stories that they are reading online
instantly with their friends,” says Liate Stehlik, Senior Vice President
and Publisher of William Morrow and Avon Books.
“The recent word-of-mouth phenomenon surrounding Fifty Shades of Gray
confirms that women are talking about the books they are reading in
equal measure. Thus, Avon worked to create a simple way for friends to
connect on Facebook over the books they are most passionate about.”
She continues, “The Avon Social Reader is a fun, user-friendly way for readers to sample an interesting mix of excerpts posted to this Facebook app every month, and then virally spread the news about what they are reading via social media.”
Partnering with
allromanceebooks.com allows Avon, for the first time, to offer a
DRM-free option to their authors and readers, “a publishing capability
many of them had asked us to pursue,” Stehlik says. The files can be
delivered as secure Adobe ePub -book editions. Bestselling author Tessa
Dare expresses her excitement, saying, “I know that DRM can be a
frustration for honest, paying readers who just want to purchase and
read books on their preferred devices. Avon's experiment will help me
reach a new segment of the digital readership.” New York Times
bestseller Cathy Maxwell says, “I'm excited that readers will now have a
new way to get the inside scoop on our books – and what a great, easy
way to share with all of their friends on Facebook!”
The Avon Social Reader is intuitive and easy to use. Fully integrated within Facebook
Platform, the app enables readers to flip from status updates to a book
excerpt that a friend is reading with one quick click. The more they
use the app and interact, the better it gets.
The Avon Social Reader will be launched out via Facebook today, with excerpts and buy links for the following titles:
AVON SOCIAL READER, page 2
- A Blood Seduction: A Vamp City Novel by Pamela Palmer
- A Lady by Midnight by Tessa Dare
- A Night Like This by Julia Quinn
- A Scandalous Scot by Karen Ranney
- A Warrior's Promise by Donna Fletcher
- A Week to Be Wicked by Tessa Dare
- After the Abduction by Sabrina Jeffries
- Chosen: A Dark Breed Novel by Sable Grace
- Confessions from an Arranged Marriage by Miranda Neville
- Darkness Becomes Her by Jaime Rush
- Dark Desire by Christine Feehan
- How to Be a Proper Lady: A Falcon Club Novel by Katharine Ashe
- Lady Alexandra's Excellent Adventure: A Summersby Tale by Sophie Barnes
- Last Vamp Standing by Kristin Miller
- Lyon's Bride: The Chattan Curse by Cathy Maxwell
- Mating Season: A Cabin Fever Novella by Alice Gaines
- Nine Lives of an Urban Panther by Amanda Arista
- Once Burned: A Night Prince Novel by Jeaniene Frost
- Perilous Pleasures by Jenny Brown
- Sins of a Virgin by Anna Randol
- Skies of Fire: The Ether Chronicles by Zoe Archer
- Tarnished: The St. Croix Chronicles by Karina Cooper
- The Art of Duke Hunting by Sophia Nash
- The Way to a Duke's Heart: The Truth About the Duke by Caroline Linden
- Under a Vampire Moon: An Argeneau Novel by Lynsay Sands
- Wanted: Undead or Alive by Kerrelyn Sparks
- When Dreams Come True by Cathy Maxwell
- Wicked Road to Hell: A League of Guardians Novel by Juliana Stone
- Winter Garden by Adele Ashworth
Facebook® is a registered trademark of Facebook Inc.
More information about The Avon Social Reader is available online at Avon’s Facebook page, http://www.facebook.com/avonromance or via the direct link, http://www.AvonSocialReader.com.
And to Celebrate, Allromance offers a 30 % rebate on the following books:
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